A network of European professionals in the
field of performing arts for young audiences
working collaboratively with Chinese partners.


We are a nonprofit alliance that brings together the best performing arts companies and professionals focusing on young audiences, from Europe, China and other countries in Asia. We build cultural bridges and a profound understanding between China and Europe through the promotion and development of performing arts for young audiences. We want to share good practices and values, by facilitating international connections, knowledge, artistic know-how and co-productions.

EAPAY congregates performing arts for young audiences’professionals from all over Europe to work together with Chinese partners, building on each other’s ideas to produce innovative and contingent activities.

The objective is to unlock the potential, capacity and knowledge of every member of the Alliance, thereby generating value, innovation, improving their own practices and multiplying their resources.

VISION: committed to the UN Convention on the rights of the child we want a world where every girl and boy see their rights being respected. Where all the means are in place for them to grow, develop and to be joyful.


• To promote high quality performing arts in Europe/China.

• To strengthen the networks between allies and improve
the quality of PAYA (Performing arts for young audiences)
in Europe and China

• To support artistic exchanges between European and
Chinese performing arts professionals.

• To promote the new generation of artists in Europe and
China by supporting their development and activities


Dr Ben Fletcher-Watson: is a theatre researcher who currently manages the Institute for Advanced Studies in the Humanities at the University of Edinburgh, UK. He holds a PhD in Drama from the University of St Andrews and studied at the Royal Conservatoire of Scotland and Emory University, USA. He has published widely on theatre for very young children, relaxed performance and neuro diverse arts, and digital technologies in performance. Dr Fletcher-Watson is also an ASSITEJ Next Generation artist and a member of the Board of Trustees of Starcatchers, Scotland’s National Arts and Early Years organization. As a professional actor and director, he has toured the UK, USA, India and China.

Aleksandra Jovićević: Full Professor of Performing Arts at the Department of History of Art and Performance at La Sapienza University of Rome, since 2007, and Vice-coordinator of the PhD program in Music and Performance, at the same university, since 2015. She is also a Visiting Professor at the Belgrade University of Arts, where she has been teaching since 1993 and where she became full professor in 2004. Aleksandra is the president of the Dragan Klaić Fellowship Foundation established in 2013; and is also a member of the scientific committee of research, “In Praise of Community: Shared Creativity in Arts and Politics in Italy, 1959 to 1979”, coordinated by prof. Annalisa Sacchi (IUAV) and funded by the European Union

Henrik Køhler: The Head of Danish National Teatercentrum Since 2007, educated as an actor at the Danish National Theatre School. Henrik is also Chairman of the Board, Danish Development Center for Performing Arts, Odsherred Theatre School, member of the Board, Teaterbilletter.dk, and member of the Advisory Board of the National Theatre School of Denmark. Between 2005 and 2007 he was the chairman of the Danish Children’s Theatre Organisation. Between 2000 and 2007 he was the managing Head of Riddersalen Theatre in Copenhagen, Denmark.

Andrea Apostoli: Musician, composer, concert designer, head of MUSA and president of AIGAM, (Associazione Italiana Gordon per l’Apprendimento Musicale He holds a Diploma in flauto al Conservatorio Rossini di Pesaro sotto la guida del M° Giampio Mastrangelo; a Diploma di perfezionamento presso l’Acacdemia Italiana del Flauto, sotto la guida del M° Raymond Guiot (Conservatoire Supérieur de la Musique de Paris); (1996) a Degree in Political Sciences at the La Sapienza University of Rome and a MA in “Early Childhood Music”, “Elementary General Music” and “Instrumental Music” Gordon Institute for Music Learning.

Eric Messerschmidt: Director at the Danish Culture Center in Beijing. He has been in this position since 2005. Deals with cultural exchanges between Danish and Chinese parties, ie projects that aim at establishing long-term relations between Chinese and Danish cultural institutions, stakeholders, artists and other professionals within the field of creative and experience economies. Educated ma, Urban design, Architecture. Former head of the Danish Architecture Center in Copenhagen. Board member, Danish Center of Commerce in China.


Individuals or Associate allies: organizations, theatres, venues, schools,
institutes or any other organization from China and Europe that is run for-profit or commercial purposes.

• To be part of the alliance, individuals and organizations can send in an application or be invited by the alliance coordinator.

• We are looking for volunteers interested in performing arts, who are good at social media communication. We offer: an interesting working environment, communication with top performing artists for young audiences, a chance to visit the most interesting children’s theatre festivals.

Please contact us below for further information